RORU App
The Operating System for Life Insurance Organizations.
Agents, teams, leads, sales and recognition in one platform.
Built for, and running at, RORU, a life insurance sales organization in Austin, Texas.
The problem
Running a sales organization should not take five tools.
Numbers nobody trusts
Production gets reported in chats and spreadsheets, so every month starts with an argument about what counts.
Leads that disappear
A lead gets one call and then vanishes: no follow-up, no outcome, no record of what happened.
Recognition done by hand
Rankings and goals are built at month end, when the moment to celebrate has already passed.
What is ready today
Six things that already work.
Every item here is in use at RORU today. We do not list features that are not finished.
- 01
Sales with review
Agents register a sale in one screen. Only approved sales count. Corrections and voids keep a full history.
- 02
Lead CRM
Add a lead, call it, log the result, schedule the follow-up and record Sold or Not sold. Each agent sees only their own leads.
- 03
Live leaderboard
Month, week, year and all-time rankings built only from approved production, with a share-ready image for social media.
- 04
Teams and leaders
Teams with leaders who see their team's numbers. Roles for agents, team leaders and administrators.
- 05
Goals
Daily and monthly team goals with pace and projection, plus personal goals for each agent.
- 06
Audit and access control
Sensitive actions are logged. Optional two-step verification with an authenticator app.
Bilingual English and Spanish: every screen and every email.
Pricing
Simple pricing by team size.
One monthly price per organization, based on how many active agents you have. Founding organizations get 50% off for 12 months (first 10 organizations).
Questions
Straight answers.
Is RORU App an insurance agency or carrier?
No. RORU App is software. RORU does not act as an insurer, agency or intermediary of its customers, and the product does not sell, quote or recommend insurance policies.
How do I get started?
Request a demo. We will show you the product with your team size in mind and tell you honestly what is ready today and what is not.
Is my organization's data kept separate from other organizations?
Onboarding of outside organizations opens after separation between organizations is built and tested. We will explain exactly how it works before anyone is asked to move data.
Does it send texts or make calls for us?
No. RORU App does not send SMS or make calls. It records the outcome of the calls your agents make and reminds them to follow up.
Is there a free trial?
Not in this first stage. The way in is a guided demo and founding-organization pricing.
Which languages does it support?
English and Spanish, including the emails the system sends.